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Understanding McLuhan
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05210_Field_OMJE T37.txt
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1996-04-10
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and methods, but he called his method satire.
When you read some of his comments, some of his
more extreme comments, for example about how
we become the servomechanisms of our
technologies. He’s not celebrating that. What he’s
doing is pointing out that this is in fact how things
work, and, in fact, if we think about it, those of us
who are addicted to our computers or the many
who must be, must have the telephone growing out
of their ear, or in my case a pen growing out of my
hand, we begin to see that there is some sense to
that. Also, in that same connection, what tends to
happen with McLuhan is that it’s forgotten that
one of his chief insights was, “It’s not my private